The Senko is a staple in the fishing world. The original soft-plastic stickbait and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of imposters, but nothing beats the original. The fall rate created from the large amount of salt impregnated in the body drives fish mad. When rigged weightless the Yamamoto Senko falls horizontally with a seductive side-to-side tail action. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat. The only wrong way to fish a Senko is to not fish with the original Senko.